Join host brenna mcgowan for
Join host
brenna mcgowan for
Behind The
launch
Eavesdrop on private conversations with industry experts and uncover what's working for launches NOW to increase engagement, conversions, and sales!
Listen free January 27 - 31
“Your event is one of the few where I listened to every single speaker.
The format is AMAZING.”
~ZAFIRA RAJAN
Behind the Launch is presented by:
THE
PRE-LAUNCH PLAN PROGRAM
And our sponsors:
Do you ever wish you could DM the person
who just had a big launch win and ask:
And go into your
next launch feeling...
Confident and in control because you know exactly what’s working for launches right now *collective sigh of relief*
Pumped because you have a proven path to make more sales with a solid, sleaze-free launch strategy
Excited because when people ask you “How's your launch going?” you can actually say “AWESOME!”
but,
let's be real for a moment...
There’s nothing more vulnerable than launching to the masses, hoping someone (anyone!) will see the value and click "Buy Now."
It’s the fear of the unknown — especially because launches never seem to go the way you want them to.
And when you open your doors it can feel like you’re stuck at a Vegas roulette table, watching in terror as that little ball bounces around deciding your fate.
You're ready to ditch the high-stakes, high-pressure launches.
The best way to do it?
You learn what's working right NOW!
Consider this your exclusive invite to Behind the Launch™ — candid conversations with business owners in the trenches, answering one important question:
“What’s something that worked well during your last launch?"
Behind the Launch is a series of intimate conversations, all held over Voxer (yes, the walkie-talkie app), where business owners pull back the curtain on their last launch.
Not the stuff you hear on a podcast or random AI strategies — but a quick chat between friends about real-lived experiences.
Because the online industry needs more real conversations to dispel the idea that people who have successful launches never struggle behind the scenes, don't have to test out new ideas, or iterate over time.
Do you want to get in the room with industry leaders
and be a part of the conversation?
Exactly what I needed to up-level my strategy.
"I haven't even finished listening to Kevin Rogers Behind the Launch and this is solid gold. Thank you so much for opening up these conversations between business leaders this is exactly what I needed as I'm looking at up leveling my strategy for the rest of the year 🙌🏻"
~SAGE POLARIS
Learning so much from these bite-sized interviews. 100% actional info...fluff. This event is GENIUS!
What if your next launch was your most successful one yet?
(yep, even in this weird market)
One where you launched to an audience that was eager to buy your course, program, or 1:1 service (instead of worrying you’re launching to crickets).
Where you feel Amy Porterfield prepared, confident, and in control.
These industry experts
will help you…
- Build an audience of eager buyers ready to say "yes" the moment your doors open
- Increase email open rates and click-throughs on pre-launch & launch emails
- Confidently pivot mid-launch if things aren’t going as planned (without spiraling into panic mode)
- Simplify your launch strategy so you can increase sales — without wanting to burn it all to the ground
- Not have to rely on social media for a successful launch
expert guests have been featured in...
Celi Arias
Jamie Bright
Kar Brulhart
Julie Cabezas
Frenchie Ferenczi
Maya Gaddie
Allison Hardy
Holly Haynes
Angela Jackson
Alefiya Khoraki
Prerna Malik
Rob Marsh
Sarah Masci
Krista Miller
Junaid Niazi
Beth Nydick
Linda Perry
Jerry Potter
Cheryl Rerick
Heather Sager
Dr. Mimi Zhou
During this ICONIC event
you'll get access to:
- 20+ Behind-the-Scenes Voxer Chats exclusively about what’s working now with launching
- Private Facebook Community to take part in the conversations
- Recaps and Real-Time Interviews where you can ask questions and get more launch inspo
When you grab your spot for Behind the Launch™ you’ll get insider access to all of the conversations from January 27-31.
With your backstage pass to Behind the Launch™
you’ll discover things like…
- How restructuring an offer turned into a $92K launch (with no launch event!)
- The less-is-more technique that generated a 40% conversion rate on a webinar
- An out-of-the-box quiz idea that generated 350 new email subscribers in just 3 days
- The exact strategy that contributed to 50%+ more students buying during a launch
- How one person went from zero sales to sold-out launch
- A launch event that led to a bananas 100% conversion rate on discovery calls
- The pre-launch formula that 2x-4x conversions
- An innovative idea that led to a 75% clickthrough to a sales page
It's free!
It is so nice to have content that is more bite-sized. It feels so doable and actionable!
meet your host
Hi, I'm Brenna McGowan!
Excuse me as I uncomfortably step into 3rd person…
Brenna McGowan is a launch strategist, copywriter and creator of Behind the Launch.She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.
By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue.
When Brenna’s not strategizing or helping clients launch, you can find her walking her Labradoodle Louise in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester.
So much value and golden nuggets within each conversation!
...your event the week is exploding my brain in the best way!
...the Voxer interviews are jam-packed and so great!
You might've heard some of this chatter when it comes to launching:
→ Numbers are down
→ Launching is so stressful!
→ Ads are so expensive and sales are tanking because of it
→ The market has shifted and people aren’t buying like they used to
I agree with all the above — if you’re still trying to launch the way you did in 2022.
The online landscape has changed — buyers are getting more sophisticated. They have more choices.
They’ve been burned.
They have less disposable income.
They’re more careful with their purchases.
Buyers are savvier and more discerning than ever.
But, this is a good thing. Because when you can adapt and tweak the way you’re launching…
You’ll have more opportunities in 2024 than ever before.
Yes, the economy feels iffy, but people are still buying.
You just need to:
- Update your strategy
- Move away from the cookie-cutter advice
- Listen to the experts who are getting real results and put their advice into action
Grab your seat to Behind the Launch™ so you can gain *exclusive* access to what’s working NOW for successful launches.
Plus, get fresh ideas you can apply to your own promotions!
I hope you “enjoy the show.”
Copyright © 2025 Brenna McGowan | Designed with love & Diet Pepsi by Reese Spykerman
