Join host brenna mcgowan for

Join host
brenna mcgowan for

Behind The


Eavesdrop on private conversations and uncover revenue-generating insights behind the successful launches of top marketing pros.


JUNE 26-30, 2023

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image of spotlights and stage

“Your event is one of the few where I listened to every single speaker.
The format is AMAZING.”


Do you ever wish you could DM the person
who just had a 6-figure launch and ask:

What went well?

What would you change?

What did you do?

And go into your
next launch feeling...

Uber confident, because you have a reality-based approach to launching that works (without the pressure to send a bazillion sales emails)

Pumped because you have a proven path to make more sales with a solid, sleaze-free launch strategy

Excited because when people ask you “How's your launch going?” you can actually say “AWESOME!”


let's be real for a moment...

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There’s nothing more vulnerable than launching to the masses, hoping someone (anyone!) will see the value and click "Buy Now."

It’s the fear of the unknown — especially because launches never seem to go the way you want them to.

And when you open your doors it can feel like you’re stuck at a Vegas roulette table, watching in terror as that little ball bounces around deciding your fate.

You Want to Launch with


(minus the false promises
or tacky tricks)

The best way to do it?

You learn what's working NOW from the pros

Consider this your *exclusive invite* to Behind the Launch — a series of conversations where I ask online business experts one simple question:

“What’s something that worked well in your last launch that boosted your results?”

Behind the Launch is a series of intimate conversations, all held over Voxer (yes, the walkie-talkie app), where industry experts pull back the curtain on their last launch.

Not the stuff you hear on a podcast or you find on Google — but a quick chat between friends about real-lived experiences.

Because the online industry needs more “human” conversations and to dispel the idea that people who have successful launches never struggle behind the scenes, don't have to test out new ideas, or iterate over time.

Do you want to get in the room with industry leaders
and be a part of the conversation?

Exactly what I needed to up-level my strategy.

"I haven't even finished listening to Kevin Rogers Behind the Launch and this is solid gold. Thank you so much for opening up these conversations between business leaders this is exactly what I needed as I'm looking at up leveling my strategy for the rest of the year 🙌🏻"


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Learning so much from these bite-sized interviews. 100% actional info...fluff. This event is GENIUS!

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What if your next launch was the most successful one yet?

One where you launched to an audience that was clamoring to buy your course, program, or 1:1 service (instead of worrying you’re launching to crickets).

Where you feel Amy Porterfield prepared, confident, and in control.

These industry experts
will help you…

  • Gather an audience of people ready to buy (without a ton of convincing) when your doors open
  • Demonstrate effectively to your audience that you’re the person they should spend money with
  • Pivot when your launch isn’t going as planned
  • Create more personal connection during your promotion period (that beats writing good copy any day)
  • Not have to rely on social media for a successful launch

expert guests have been featured in...

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Tamika Auwai


Justin Blackman


Tasha Booth


Vivian Chan


Angie Colee


Nina Dafe


Dolly DeLong


TaVona Denise


Kira Hug


Kristina Knapp


Merel Kriegsman


Dana Malstaff


Michelle Martello


Rick Mulready


Elsi Pacheco


Sage Polaris


Susan Reoch


Daniel Throssell


Mai-kee Tsang


Belinda Weaver


Liz Wilcox


Sun Yi

During this ICONIC event
you'll get access to:

  • 15+ Behind-the-Scenes Voxer Chats exclusively about what’s working now with launching
  • Private Facebook Community to take part in the conversations
  • Daily Recaps and Real-Time Interviews where you can ask questions and get more launch inspo

When you grab your spot for Behind the Launch you’ll get insider access to all of the conversations from June 26-30.

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With your backstage pass to Behind the Launch
you’ll discover things like…

  • Why not writing all your launch emails ahead of time may be a good thing
  • How to avoid the mid-cart lull (and a launch existential crisis)
  • The pre-launch tactic that sold 55% of seats before doors even opened
  • A simple strategy that sold 150 new membership spots and created $93k in revenue
  • A launch technique that has close to a (bananas) 100% close rate
  • 3 Instagram tactics that helped rake in 600+ sales
  • How to pre-sell seats before your doors open and blow past your launch goals
  • The Instagram reels repurposing method you’ve never heard of before (and that you’re going to want to immediately swipe)

It is so nice to have content that is more bite-sized. It feels so doable and actionable!

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meet your host

Hi, I'm Brenna McGowan!

Excuse me as I uncomfortably step into 3rd person…

Brenna McGowan is a strategic copywriter, marketing consultant and launch pro who helps coaches and course creators launch with more confidence, more sales, and far less stress.

She believes that hustle-based, high-pressure program launches don’t serve you or your customers.  By leveraging her pre-launch strategies, Brenna’s clients have seen 300%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue. 

When Brenna’s not strategizing or helping clients launch, you can find her walking her pug Frank, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood.


So much value and golden nuggets within each!

...your program this week is exploding my brain in the best way!

...the Voxer interviews are jam-packed and so great!


You might've heard some of this chatter when it comes to launching:

→ Numbers are down

→ Live launching is dead

→ Ads are so expensive and sales are tanking because of it

→ The market has shifted and people aren’t buying like they used to

I agree with all the above — if you’re still trying to launch the way you did in 2020. 

The online landscape has changed — buyers are getting more sophisticated. They have more choices.

They’ve been burned.

They have less disposable income.

They’re more careful with their purchases.

Buyers are savvier and more discerning than ever. 

But, this is a good thing. Because when you can adapt and tweak the way you’re launching…

You’ll have more opportunities in 2023 than ever before. 

Yes, the economy has taken a turn, but consumers are still buying.

You just need to:

  • Hone your strategy
  • Move away from the cookie-cutter advice
  • Listen to the experts who are getting real results, take their lessons, and put it into action

Grab your seat to Behind the Launch so you can gain *exclusive access* to what’s working NOW for successful launches.

Plus, get fresh ideas you can apply to your own business! 

I hope you “enjoy the show.”

Copyright © 2023 Brenna McGowan | Designed with love & Diet Pepsi by Reese Spykerman